Wakefield wellness walk
Wakefield wellness walk
Wakefield wellness walk

project overview
project overview
The Wakefield Wellness Walk & Cultural Showcase was conceptualized as a headline event for Wakefield’s Year of Culture 2024, aiming to promote holistic wellness and celebrate the town's cultural heritage. The event included guided wellness walks, cultural exhibitions, and vibrant markets, fostering a sense of community, health, and belonging. Key inspirations included Wakefield’s cultural landmarks and historical artifacts like the Celtic head. This served as a visual symbol of the event, representing the intersection of wellness promotion and cultural identity. The initiative targeted working-age individuals seeking balance, offering them an enriching experience combining physical activity with cultural exploration.
The Wakefield Wellness Walk & Cultural Showcase was conceptualized as a headline event for Wakefield’s Year of Culture 2024, aiming to promote holistic wellness and celebrate the town's cultural heritage. The event included guided wellness walks, cultural exhibitions, and vibrant markets, fostering a sense of community, health, and belonging. Key inspirations included Wakefield’s cultural landmarks and historical artifacts like the Celtic head. This served as a visual symbol of the event, representing the intersection of wellness promotion and cultural identity. The initiative targeted working-age individuals seeking balance, offering them an enriching experience combining physical activity with cultural exploration.
my role
my role
Brand Designer
Brand Designer
Brand Designer
year
year
2024
2024
2024










