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Wakefield wellness walk

Wakefield wellness walk

Wakefield wellness walk

Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

project overview

The Wakefield Wellness Walk & Cultural Showcase was conceptualized as a headline event for Wakefield’s Year of Culture 2024, aiming to promote holistic wellness and celebrate the town's cultural heritage. The event included guided wellness walks, cultural exhibitions, and vibrant markets, fostering a sense of community, health, and belonging. Key inspirations included Wakefield’s cultural landmarks and historical artifacts like the Celtic head. This served as a visual symbol of the event, representing the intersection of wellness promotion and cultural identity. The initiative targeted working-age individuals seeking balance, offering them an enriching experience combining physical activity with cultural exploration.

The Wakefield Wellness Walk & Cultural Showcase was conceptualized as a headline event for Wakefield’s Year of Culture 2024, aiming to promote holistic wellness and celebrate the town's cultural heritage. The event included guided wellness walks, cultural exhibitions, and vibrant markets, fostering a sense of community, health, and belonging. Key inspirations included Wakefield’s cultural landmarks and historical artifacts like the Celtic head. This served as a visual symbol of the event, representing the intersection of wellness promotion and cultural identity. The initiative targeted working-age individuals seeking balance, offering them an enriching experience combining physical activity with cultural exploration.

my role

my role

Brand Designer

Brand Designer

Brand Designer

year

year

2024

2024

2024

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